An intimate teaching experience

Seasoned game angling instructor Norman Vernon needed a fresh identity and an honest online presence to entice people, with stunning photography to convey his personal approach to training. We designed his logo, website and stationery and took a range of professional photos to populate the website. We also produced the livery for his van to complete a consistent and seamless brand experience.

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An outdoor feel

We wanted to design a logo that was simple yet bold, and felt like an established outdoor sports brand. The design is versatile and future-proof, allowing the brand to expand into other areas of outdoor sports without being restricted to fly fishing alone.

Tailor your experience

Each fishing type on offer was given its own page with a brief overview to make it easier to choose the experience that’s right for you. We were sure to include just enough information for those who hadn’t been fly fishing before to choose a package, perhaps as a gift for a friend or family member.

No stock images

All photos on the Off Limits website were taken by us, because we know marketing this kind of outdoor experience relies on using authentic imagery. We wanted to capture these breathtaking surroundings ourselves so the website would represent the actual experience as closely as possible. That meant going fishing – while trying not to get the camera wet!

A word from the client

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